To Meme or Not to Meme Analysis

Thesis:

• “Internet memes played a role on my depressive spiral.”
• located at the end of the first paragraph to really drive home the point

Target Audience:

• youth (specifically gen z)
• people struggling with mental illness

Ethos:

• author establishes her authority by sharing her personal experiences
• uses strong, credible sources to back her her claims
• presents her argument in an assertive and well-informed manner

Pathos:

• appeals to the readers emotions by describing the struggles of today’s youth
• personal stories about her struggle with depression/and suicide makes the target audience inclined to feel empathy towards her

Logos:

• includes quotations from credible scientific studies
• includes examples of harmful memes
• uses statistics to back up her arguments

Kairos:

• she is writing about a topic that is incredibly relevant in today’s culture
• we use social media and the internet every day, so it’s practically ingrained in us