Images have been dictating emotions ever since the age of the electronic culture. The introduction to images, creating a uniformal societal experience, has allowed individuals to introduce features through the human eye in order to evaluate an images emotional content. With meaning comes representation, and the emotional qualities an image contains holds a silent power.
The world created by pixelation is seemingly serene. The sky is as clear as ever, perpetuating a calming blue color. The majority of the photo is engulfed by clear, vibrant waters. In the distance a coastline is revealed, allowing the assumption of a society close enough to feel safe, yet far away enough to leave your troubles behind. The center of the image contains a single person on a yellow kayak. Behind the person on the kayak is what appears to be a shark, floating in the direction of the boat. My first reaction to the image was an overwhelming feeling of anxiety. The shark, so easily lurking behind the kayak invoked fear. I saw what most people would, an inevitable attack on the human carelessly engaging with the monster’s natural habitat. After my anxious episode, something changed. The picture I originally unfolded had another story waiting to be told. I saw the shark peacefully swimming by, the man acknowledging the shark, and smiling.
In society, images are usually literally painting a picture. To analyze them with a conscious approach you must ask yourself, “what is it trying to tell you?”. Being aware of the power a simple logo may hold over you is enlightening. In the modern world we live in, a picture is worth a thousand words.

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